Department Info
About the Department of International Media and Entertainment Management
Historical Evolution
The department was established in 2011 as one of the departments of the International College of I-Shou University, originally named the Department of Entertainment Business Management. In response to global changes in the entertainment industry and job market demands, it was renamed the Department of International Media and Entertainment Management in 2021, with the goal of cultivating professionals in entertainment and event management with a global perspective.
Department Overview
The department is AACSB accredited and offers all-English instruction. It focuses on developing two major professional fields: "Film and Television Entertainment" and "Event Curation." Its professional scope covers media and interactive entertainment industries and their management, broadly encompassing the entertainment business, marketing media, and communication technology. This enables students to gain a comprehensive understanding of entertainment media and its related technological applications.
The "Film and Television Entertainment" track aims to cultivate professionals with an international perspective in film and television production. Key areas include production and post-production management, media production and marketing, entertainment industry planning, popular culture, and performance and arts industry management.
The "Event Curation" track focuses on training internationally minded professionals in entertainment event planning and management. This includes public relations planning, digital advertising and marketing, MICE (Meetings, Incentives, Conferences, and Exhibitions) management, and tourism and leisure event planning.
The department encourages students to pursue the SSE International Certification in Professional Photography. Additionally, professional courses are taught by instructors with extensive industry experience.
Career Direction
The department’s professionals are suitable for jobs including :
MICE Manager(MICE)
Communication Media Related Work: Production or directing of stage, television, radio or film works, including entertainment programs, message communication or advocacy films. Responsible for script interpretation, actor and guest selection, scene design, sound effects, special effects, dance and other creative ideas and decisions.
Communication Media Related Work
Production or directing of stage, television, radio or film works, including entertainment programs, message communication or advocacy films. Responsible for script interpretation, actor and guest selection, scene design, sound effects, special effects, dance and other creative ideas and decisions.
Entertainment Technology Planner
Due to the development of digital technology and the Internet, the entertainment media industry has reformed a new face, becoming a more content-focused, business model and audience preference art industry. Innovation and related talents have certain industry advantages and become important resources in the multinational entertainment media industry.
Digital Marketing Planning
Learn the practical power of e-commerce digital marketing, coupled with a data-driven insight into audience targeting strategies, master e-commerce consumer behavior, have more comprehensive thinking, can innovate in value-oriented, have the ability to see the digital industry map and context, Internet thinking, etc.